Pay Per Click Consulting & Management Services
Maximize your results and ROI
Pay Per Click Management Services
Google and Bing Search Ads
When done right, Search ads have the power to propel your business forward and generate a strong ROI. A huge driver behind this is the intent based nature behind Search. Most ads are “pushed” in front of consumers regardless of what they are doing at the time (i.e. watching a video, scrolling on their newsfeed, reading an article, etc). But with Search, your ads are pulled into the Search Engine Results Page (SERP) when users conduct a Search for keywords that you want to appear for. I build you a scalable PPC strategy using the best keywords, match types and ad copy to ensure you reach your objective.
Google Discovery
Googles Discovery campaigns allow brands to share their story with people across Google’s feed when they are open to discovering new products and services. Starting in mid-2021, Google will also be folding Gmail Sponsored Promotions into the Discovery campaign in an effort to expand their Advertising footprint and compete with Social platforms newsfeeds. Brands should be excited for this as it allows you to take advantage of Google data and targeting across properties like YouTube Home, Discover, and GSP with Google understanding of user intent. I work with you to create and manage Discovery campaigns to take advantage of this newer ad product.
Google Shopping Ads
With many ways to generate sales for your e-commerce store it’s hard to know where to begin. Shopping ads are ads that include rich product information, such as product images, price, and merchant name. Because these ads tend to appear at the top of the Search Engine Results page, it’s a great way to showcase your products without losing the intent based benefit of Search Ads. Unfortunately, setting up a Shopping campaign can be a bit complex. I work with you every step of the way from setting up your product feed, inking your merchant account to creating your Google Ads account.
Remarketing
Data shows that a shocking ~90% of visitors won’t convert upon their initial visit to a brands site. As a result, it’s important to ensure you have a remarketing strategy set up to keep your brand top of mind as a consumer is in the research phase of the purchase cycle. I do everything from setting up your audience pools, developing/providing ad copy recommendations to build a keyword strategy that’s unique to your remarketing audiences.
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